WeArisma CEO Jenny Tsai appeared on BBC’s Wake Up To Money to discuss Twitter’s rebranding, Threads’ competitive edge, and the strengths of TikTok and Instagram. Discover insights on social media trends and brand focus. Watch the episode here.
Published On: July 26, 2023
We are delighted to share that WeArisma’s CEO, Jenny Tsai was a guest on BBC’s Wake Up To Money program where she discussed Twitter’s rebranding, the launch of Threads, TikTok and Instagram’s strengths, Spotify subscriptions and much more.
Watch the episode to find out:
Watch the episode here.
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Both influencer marketing and traditional advertising can achieve broad reach and foster trust—yet they do so with different strengths and challenges. Influencer marketing builds trust through personal, authentic endorsements that resonate with targeted audiences, often leading to higher engagement and a sense of community. Traditional advertising, on the other hand, leverages the credibility of established platforms and can quickly raise brand awareness across a wide audience.
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WeArisma is a specialist in precision earned media and influencer marketing trusted by leading brands and agencies globally. We leverage cutting-edge AI and unparalleled global data and insights to predict creative strategies that drive brand influence, grow communities, and optimize business results—removing guesswork, reducing risk, and ultimately driving real business growth.
