WeArisma’s data played a key role in Lyst Index 2023, highlighting Burberry as one of the top brands at London Fashion Week SS24, contributing to its 10th position in the year’s most popular brands and accessories list.
Published On: January 17, 2024
We are delighted to share that WeArisma has been featured in L’Officiel for our contribution to Lyst Index’s most popular brands and accessories in 2023.
Lyst, recently released its highly anticipated Lyst Index 2023, showcasing the most popular brands and accessories of the year. Our data contributed to the ranking with SS24 London Fashion Week influencer insights.
Securing 10th position in the Lyst Index 2023 is Burberry. WeArisma’s influencer data and analytics identified Burberry in September 2023, as one of the most influential brands at London Fashion Week SS24 , this achievement comes a year after the appointment of Daniel Lee as the creative director.
Read the full article to discover the complete Lyst Index 2023 across brands, clothing and accessories here.
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Brands use both paid influencers and unpaid advocates to drive awareness and engagement. While influencers are compensated for their endorsements, true brand advocates promote products out of genuine enthusiasm, making their support more trusted and impactful. Striking the right balance between paid and organic advocacy is key, and tools like WeArisma help brands identify, measure, and optimize both. Understanding how to develop and engage these advocates—whether unpaid champions or strategic partners—can provide a significant advantage.
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