Super Bowl LVIII achieved a record-breaking 126 million viewers, solidifying its place as the largest single TV audience ever. Among the standout brands, Apple Music led with $6.2 million in media value, while Temu, making its second consecutive appearance, generated $817,442 and ranked among the top 10 most talked-about brands. This reflects a trend of diverse brands leveraging Super Bowl ads to connect with audiences. Read more here!
Published On: February 19, 2024
The Super Bowl LVIII made history with a staggering 126 million viewers tuning in to CBS this past Sunday, cementing its status as the largest single TV audience ever recorded.
This year saw brands investing in the Super Bowl, including Apple Music and Chinese commerce company Temu.
Our influencer data and analytics identified Apple Music as the most talked about brands among influential sources at the Superbowl across social media with $6.2 million in media value.
Temu, a Chinese company, ran its second consecutive Super Bowl ad. Our analytics ranked Temu among the top 10 most talked about brands on social media during the Super Bowl, generating $817,442 in media value. Temu’s presence signifies a broader trend of diverse players entering the Super Bowl advertising game.
As Super Bowl advertising continues to evolve, it’s clear that retail brands like Temu are seizing the opportunity to connect with audiences in innovative ways.
Keep informed with the latest trends, reports, and case studies from the world of influencer marketing.
Brands use both paid influencers and unpaid advocates to drive awareness and engagement. While influencers are compensated for their endorsements, true brand advocates promote products out of genuine enthusiasm, making their support more trusted and impactful. Striking the right balance between paid and organic advocacy is key, and tools like WeArisma help brands identify, measure, and optimize both. Understanding how to develop and engage these advocates—whether unpaid champions or strategic partners—can provide a significant advantage.
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