According to Sportskeeda, BLACKPINK’s Rosé has set a new benchmark by generating $550 million in Earned Media Value (EMV) across her brand endorsements, becoming the first Asian artist to achieve this milestone. Her influence is evident, with a single post featuring a Saint Laurent gown at Cannes Film Festival generating $6.6 million in media value. Rosé’s powerful presence in luxury branding underscores her significant impact.
Published On: February 7, 2024
In a recent insight from the major APAC news outlet Sportskeeda, “BLACKPINK’s Rosé became the first and only Asian artist to collectively generate a whopping $550 million Earned Media Value (EMV) for all her brand endorsements.
Additionally, she became the second to achieve this milestone after Kim Kardashian.”
The power of influence: Rosé’s Saint Laurent Gown Generated $6.6M Media Value!
Not only has Rosé been dominating the K-pop scene, but she’s also very influential in the world of luxury. Brands like Yves Saint Laurent, Tiffany & Co., and Rimowa have all featured her in their campaigns.
Our influencer data sheds light on just how impactful Rosé’s presence can be for brands. A single post featuring Rosé in a Saint Laurent gown at the Cannes Film Festival in 2023 generated an astounding media value of $6.6 million! This highlights Rosé’s immense influence in luxury endorsements.
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Brands use both paid influencers and unpaid advocates to drive awareness and engagement. While influencers are compensated for their endorsements, true brand advocates promote products out of genuine enthusiasm, making their support more trusted and impactful. Striking the right balance between paid and organic advocacy is key, and tools like WeArisma help brands identify, measure, and optimize both. Understanding how to develop and engage these advocates—whether unpaid champions or strategic partners—can provide a significant advantage.
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