WeArisma is featured in SvD Näringsliv, highlighting Meta’s Threads rapid rise to 100 million users, while noting potential challenges due to feature limitations and its promising engagement rates compared to X
Published On: January 17, 2024
Exciting news! We’re thrilled to share that WeArisma has been featured in a major Swedish media platform: SvD Näringsliv, shedding light on whether Meta’s latest sensation, Threads, is here to stay.
“Threads got off to a strong start and engaged over 100 million users in the first five days after its release. Rapid growth propelled Threads to rank 5th globally in Q3 downloads.“
However, what could hold the future success of Threads back in all regions is the lack of features that users and brands alike would expect.
“Despite user numbers falling in the UK, some reports have indicated that advertisers are seeing greater engagement on Threads than X, which may be partly due to Threads sharing Instagram’s confirmation culture.”
We are excited for the future of Threads and will be closely following Threads’ developments.
Read the full article here to find out if Threads is here to stay.
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WeArisma is a specialist in precision earned media and influencer marketing trusted by leading brands and agencies globally. We leverage cutting-edge AI and unparalleled global data and insights to predict creative strategies that drive brand influence, grow communities, and optimize business results—removing guesswork, reducing risk, and ultimately driving real business growth.
