WeArisma’s CEO, Jenny Tsai, featured in Performance Marketing World, emphasizes the pivotal role of influencers on platforms like Instagram and TikTok in brand discovery for 2024, urging brands to leverage AI tools for comprehensive analytics and maximum ROI.
Published On: January 17, 2024
Exciting news! We are thrilled to announce that WeArisma’s CEO, Jenny Tsai, has been featured in a recent article by Performance Marketing World, shedding light on the role influencers will play in brand and product discovery in 2024.
In 2024, the search for new brands shifts to social media influencers on platforms like Instagram and TikTok. Brands should adopt AI tools for insightful analytics in this changing landscape.
“Given the variety of influential sources and content types, AI is not only a critical tool to help brands measure their mentions and engagements by third parties, but to also unearth holistic measurement of their brand affinity, loyalty, commercial impact and more. Only with these AI-enabled insights can marketers and advertisers build holistic strategies to reach maximum impact and return on investment in 2024.”
Read the full article here!
Keep informed with the latest trends, reports, and case studies from the world of influencer marketing.
Brands use both paid influencers and unpaid advocates to drive awareness and engagement. While influencers are compensated for their endorsements, true brand advocates promote products out of genuine enthusiasm, making their support more trusted and impactful. Striking the right balance between paid and organic advocacy is key, and tools like WeArisma help brands identify, measure, and optimize both. Understanding how to develop and engage these advocates—whether unpaid champions or strategic partners—can provide a significant advantage.
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Discover how WeArisma can help you harness the power in influence, grow your brand’s presence, and achieve measurable success.
WeArisma’s mission is to give brands the power to turn influential voices into revenue— by combining critical intelligence from social listening and efficient workflow tools to drive strategic, impactful decision-making at speed and execution at scale.
