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WeArisma in TechRound as one of Martech companies to watch in 2023

WeArisma is highlighted in TechRound for its impact on influencer marketing. Founded by Jenny Tsai, the platform helps brands like Hermès and Coty enhance discoverability and drive commercial impact. As a pioneering solution with extensive global data, WeArisma offers actionable insights for effective investment in influencer activations. Read the article here.

Published On: June 8, 2023

WeArisma Featured as a Company to Watch

We are delighted to share that WeArisma is featured in TechRound as one of the companies to watch.

“The company’s founder, Jenny Tsai, believes that influencer marketing should be an important tool in a marketer’s strategy to reflect the changes to how consumers discover brands and products, shifting from brand owned channels and search engines to recommendations from influential third-party sources (“Earned Media”), such as press, influencers and celebrities

Since its inception in 2015, WeArisma’s platform has been used by some of the world’s most valuable luxury and Fortune 500 companies including Hermès, Coty and New Look to grow brand discoverability, affinity and drive commercial impact.

WeArisma was one of the first influencer solutions and according to Business Insider is “the only credible independent global source of the data in the market”. It has the longest, independent global data – making it the only solution on the market that can help brands evaluate where to effectively invest their time and money when it comes to influential sources activations.

The technology has been designed so that it’s easy-to-use for everyone – from practitioners to C-level executives, providing digestible and actionable insights to help brand’s grow their earned influence and drive RoI.”

Read the article here.

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Both influencer marketing and traditional advertising can achieve broad reach and foster trust—yet they do so with different strengths and challenges. Influencer marketing builds trust through personal, authentic endorsements that resonate with targeted audiences, often leading to higher engagement and a sense of community. Traditional advertising, on the other hand, leverages the credibility of established platforms and can quickly raise brand awareness across a wide audience.

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