We are thrilled to announce that the 2022 Influence Barometer France, launched by WeArisma in collaboration with Agence 79 and Havas Startup Accelerator, has been featured in prominent French publications including MyDigitalWeek, Strategies, and 100% media. The report highlights leading French influencers across various sectors, including beauty, automotive, fashion, and tech. Download the 2022 Influence Barometer France to explore the top influencers by media value.
Published On: February 28, 2023
We are delighted to share that the 2022 Influence Barometer France WeArisma launched in partnership with Agence 79 and Havas Startup Accelerator has been featured in a number of French publications.
The Influencer Barometer showcases the top French influencers by media value across beauty, automotive, fashion, gaming, DIY, mobile, retail banks, supermarkets, tech and travel.
Read the coverage in MyDigitalWeek, Strategies and 100% media.
Download the 2022 Influence Barometer France.
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Brands use both paid influencers and unpaid advocates to drive awareness and engagement. While influencers are compensated for their endorsements, true brand advocates promote products out of genuine enthusiasm, making their support more trusted and impactful. Striking the right balance between paid and organic advocacy is key, and tools like WeArisma help brands identify, measure, and optimize both. Understanding how to develop and engage these advocates—whether unpaid champions or strategic partners—can provide a significant advantage.
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