Kate Middleton continues to be a powerful figure in fashion, with her Alexander McQueen gown at the coronation generating an engagement value of $349,700, underscoring her significant influence on global style trends.
Published On: January 22, 2024
Kate Middleton, a big figure on the world stage, has a major impact on the fashion world.
“According to reports from WeArisma, an influence analytics company, Kate Middleton’s appearance was one of the most influential moments during the coronation. The Alexander McQueen gown she wore had an engagement value of $349,700 based on an image from Time magazine’s Instagram.”
Dive into the full article here and see Kate Middleton’s most influential looks in 2023.
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Brands use both paid influencers and unpaid advocates to drive awareness and engagement. While influencers are compensated for their endorsements, true brand advocates promote products out of genuine enthusiasm, making their support more trusted and impactful. Striking the right balance between paid and organic advocacy is key, and tools like WeArisma help brands identify, measure, and optimize both. Understanding how to develop and engage these advocates—whether unpaid champions or strategic partners—can provide a significant advantage.
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