The latest WWD feature highlights key brands and moments from London Fashion Week, detailing how Burberry, JW Anderson, Mains, Odd Muse, and Paul Costelloe led the season, with significant media value driven by celebrity endorsements and notable brand collaborations.
Published On: September 26, 2023
In our most recent feature in WWD, we talked about the most influential brands and moments at London Fashion Week.
“According to social media data compiled by influencer analytics firm WeArisma, Burberry, JW Anderson, Mains, Odd Muse and Paul Costelloe are some of the most influential brands for the spring 2024 season during London Fashion Week. The company noted that Burberry’s show at Highbury Fields saw a significant boost in media value, thanks to a post by footballer Bukayo Saka, generating a media value of $297,700.”
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Brands use both paid influencers and unpaid advocates to drive awareness and engagement. While influencers are compensated for their endorsements, true brand advocates promote products out of genuine enthusiasm, making their support more trusted and impactful. Striking the right balance between paid and organic advocacy is key, and tools like WeArisma help brands identify, measure, and optimize both. Understanding how to develop and engage these advocates—whether unpaid champions or strategic partners—can provide a significant advantage.
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