According to WeArisma, Katy Perry and Kate Middleton had the most influential moments during the coronation. Perry’s lilac Vivienne Westwood outfit achieved a media value of $4.7 million, while Middleton’s Alexander McQueen gown garnered an engagement value of $349,700 from Time magazine’s Instagram. Jenny Tsai, CEO of WeArisma, highlights the event’s impact on boosting the global visibility and reputation of British fashion brands.
Published On: May 15, 2023
“According to reports from WeArisma, an influence analytics company, Katy Perry and Kate Middleton took the spot for the most influential moments during the coronation.”
“Perry’s lilac Vivienne Westwood outfit generated a media value of $4.7 million, while Middleton’s Alexander McQueen gown had an engagement value of $349,700 based on an image from Time magazine’s Instagram.”
Jenny Tsai, founder and CEO of WeArisma:
“British fashion and accessories have been highlighted to a global audience. For British fashion brands this presented a unique opportunity to increase visibility and reputation by aligning themselves with this prestigious historical event”.
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WeArisma is a specialist in precision earned media and influencer marketing trusted by leading brands and agencies globally. We leverage cutting-edge AI and unparalleled global data and insights to predict creative strategies that drive brand influence, grow communities, and optimize business results—removing guesswork, reducing risk, and ultimately driving real business growth.
