In May, the Cannes Film Festival and a Versace show featuring Dua Lipa generated millions in media value, with BLACKPINK’s Rosé alone driving $6.6 million for Saint Laurent. Discover the most mentioned brands, who achieved a 313% engagement rate for Boss, and the celebrities who boosted Saint Laurent, Dior, and Chanel.
Published On: June 6, 2023
“The city of Cannes had its busiest month in May with the Cannes Film Festival and a Versace fashion show in collaboration with Dua Lipa.
According to a report from WeArisma, an influence analytics company, the events occurring in the French Riviera generated millions of dollars in media value.
Rosé, one of the members of the K-pop group Blackpink, generated a media value of $6.6 million with a post of her wearing a black Saint Laurent dress on the famous red carpet at Cannes.”
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