WeArisma research reveals that stylists’ social media posts can greatly increase engagement. Highlights include KJ Moody’s 64.1% rate for Beyoncé’s Grammy look, Maeve Reilly’s boost to 3.7% for Miss Sohee post-Oscars, and Carlos Nazario’s 5.5% for Feben. Read the article here.
Published On: August 15, 2023
“According to research by the influencer data analytics company WeArisma, once stylists post images of their looks on social media, engagement rates soar.”
We took a look at some of the stylists making an impact by dressing high-profile celebrities for the Grammy and Oscars awards and after parties.
“Stylist KJ Moody, who has 81,600 Instagram followers, styled Beyoncé in custom Gucci for the Grammy Awards earlier this year. He shared the look on Instagram and Twitter, and generated an engagement rate of 64.1 percent. For online influencers, an engagement rate of between 3.5 and 6 percent is considered high by industry standards while anything above 6 percent is considered very high.
Stylist Maeve Reilly, who has 1 million Instagram followers, styled Megan Fox in the London-based label Miss Sohee for Vanity Fair’s Oscars after party. WeArisma said in the seven days following the party, Miss Sohee’s social numbers soared compared to the previous week. The engagement rate was 3.7 percent compared with 0.04 percent the week before.
Stylist Carlos Nazario, who counts 209,000 Instagram followers, styled Emily Ratajkowski in the new London label Feben for the same Vanity Fair after party. In the week following the party, Feben’s engagement rate reached 5.5 percent. By comparison, in the week before the Vanity Fair party, Feben’s engagement rate was 0.01 percent.”
Read the article here.
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Both influencer marketing and traditional advertising can achieve broad reach and foster trust—yet they do so with different strengths and challenges. Influencer marketing builds trust through personal, authentic endorsements that resonate with targeted audiences, often leading to higher engagement and a sense of community. Traditional advertising, on the other hand, leverages the credibility of established platforms and can quickly raise brand awareness across a wide audience.
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WeArisma is a specialist in precision earned media and influencer marketing trusted by leading brands and agencies globally. We leverage cutting-edge AI and unparalleled global data and insights to predict creative strategies that drive brand influence, grow communities, and optimize business results—removing guesswork, reducing risk, and ultimately driving real business growth.
