Our latest feature in WWD reveals how Milan and Paris Fashion Weeks achieved a combined media value exceeding $350 million. At Paris Fashion Week, Loewe, YSL, and Dior emerged as standout brands, with top moments including Emily Ratajkowski’s Instagram reel generating $9.6M and notable events like Victoria Beckham’s PETA protest interruption. Discover the influential brands and key moments that shaped the Fashion Weeks.
Published On: March 25, 2024
Fashion Weeks serve as crucial events for luxury brands to amplify their brand impact through influencer marketing, as highlighted in our latest feature in WWD, which unveils insights into the top moments that generated significant media value during the Milan and Paris Fashion Weeks.
Combined, the Fashion Weeks generated an impressive media value exceeding $350 million.
Diving into Paris Fashion Week 2024 specifically, our influencer data and analytics identified fashion houses Loewe, YSL, and Dior as the most talked-about brands that generated the most brand impact among influential sources.
Among the top moments, an Instagram reel featuring Emily Ratajkowski before the Loewe show generated an impressive $9.6M in media value.
Victoria Beckham’s show, which drew media attention when it was interrupted by PETA protesters resulted in a media value of $1.69M.
A reel capturing Willow Smith and Halle Bailey dancing at the Off-White show sparked excitement, generating $983K in media value.
Read about the most influential brands and moments across the Fashion Weeks here.
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Brands use both paid influencers and unpaid advocates to drive awareness and engagement. While influencers are compensated for their endorsements, true brand advocates promote products out of genuine enthusiasm, making their support more trusted and impactful. Striking the right balance between paid and organic advocacy is key, and tools like WeArisma help brands identify, measure, and optimize both. Understanding how to develop and engage these advocates—whether unpaid champions or strategic partners—can provide a significant advantage.
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