From Meredith Duxbury’s multi-layered foundation routine to the viral ‘Latte Makeup’ trend, TikTok has seen a surge in unique beauty trends, each garnering millions of engagements and propelling influencers like Cathy Nguyen and Kayliah Balou to the top of the charts.
Published On: September 13, 2023
We reveal the most unusual beauty trends that have taken TikTok by storm:
Meredith Duxbury’s Foundation Routine: Beauty influencer, Meredith Duxbury’s viral TikTok trend involves applying multiple layers of foundation and concealer for a flawless finish. Cathy Nguyen tops the influencer charts for this trend with 4,363,550 engagements.
Tomato Girl Makeup: This trend focuses on achieving a tomato-like hue on the cheeks while maintaining natural, clean skin. This trend achieved 898,320 engagements, with Atosa Aghakhani toping the influencer chart.
Straw Contouring: Users use the end of a straw to apply liquid foundation, concealer, blush, and bronzer before blending with a brush. This make-up challenge generated 20,687,287 engagements and influencer Colleen Milner topped the chart with her collaboration with NYX Cosmetics.
Blue Foundation: Influencers use blue foundation alongside traditional ones to offset yellow undertones. This make-up challenge received a total of 36,884,998 engagements, with Darcei Amanda topping the influencer engagement charts.
Cold Girl Makeup: This trend aims to recreate the appearance of coming in from the cold, generating over 1,782,061 engagements, with Alena Gonzalez topping the influencer charts for her inspired look.
Latte Makeup: This trend emulates a bronzed goddess, it’s has received over 74,776,744 engagements. Armani Beauty collaborated with TikTok beauty influencers, such as Kayliah Balou, to create the ‘Latte’ appearance.
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Both influencer marketing and traditional advertising can achieve broad reach and foster trust—yet they do so with different strengths and challenges. Influencer marketing builds trust through personal, authentic endorsements that resonate with targeted audiences, often leading to higher engagement and a sense of community. Traditional advertising, on the other hand, leverages the credibility of established platforms and can quickly raise brand awareness across a wide audience.
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