WeArisma’s recent investment raise, led by the exclusive syndicate Adjuvo, was featured in Tech.eu. With over 75% of the 4.5 billion global social media users making purchase decisions based on influential content, WeArisma is tackling the challenge of quantifying the impact of earned media on brand performance. CEO Jenny Tsai stressed the importance of predicting the relationship between earned media, commercial impact, and market share to boost brand value in a fragmented consumer landscape.
Published On: June 6, 2023
We are delighted to share that Tech.eu has covered WeArisma’s investment raise, led by exclusive investment syndicate Adjuvo.
Over 75% of the 4.5 billion social media users globally are making purchase decisions based on recommendations of influential third-party content, yet brands still don’t understand how their products are performing on consumer feeds.
WeArisma CEO Jenny Tsai for Tech.eu:
“The consumer as a curator is here to stay in this increasingly fragmented purchasing journey and the role played by earned media is ill-understood. We are delighted to take on the critical question of understanding, quantifying and thus predicting the relationship between earned media, commercial impact and market share in the near-term and brand value in the long-term”
Read the article here.
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Both influencer marketing and traditional advertising can achieve broad reach and foster trust—yet they do so with different strengths and challenges. Influencer marketing builds trust through personal, authentic endorsements that resonate with targeted audiences, often leading to higher engagement and a sense of community. Traditional advertising, on the other hand, leverages the credibility of established platforms and can quickly raise brand awareness across a wide audience.
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WeArisma is a specialist in precision earned media and influencer marketing trusted by leading brands and agencies globally. We leverage cutting-edge AI and unparalleled global data and insights to predict creative strategies that drive brand influence, grow communities, and optimize business results—removing guesswork, reducing risk, and ultimately driving real business growth.
