In March, La Mer, Pat McGrath Labs, and NARS Cosmetics excelled in China, with La Mer’s “Beyond The Surface” campaign featuring Jun Ji-hyu generating a remarkable media value of $762.6K. Local brands Proya, Water, and Florasis also shone, each surpassing $1M in media value, driven by influencer promotions and strategic offers. Discover the strategies that fueled their success in the competitive Chinese beauty market.
Published On: April 3, 2024
La Mer, Pat McGrath Labs, and NARS Cosmetics were the most successful international beauty brands in China this March.
A new campaign entitled “Beyond The Surface” featuring La Mer’s ambassador, South Korean actress Jun Ji-hyu, immensely boosted the brand’s performance in March. La Mer’s staggering media value of $762.6K highlights the significance of campaigns with influential sources and meticulously assigned brand ambassadors.
Meanwhile, Proya, Water, and Florasis were the most influential local brands, each generating impressive media values of over $1M. Proya’s success as the most influential brand in the Chinese market this month can largely be attributed to discounts and special offers shared by Chinese influencers; a marketing strategy that proves the impact of both exclusivity and influential sources to bridge the gap between customer and brand.
Stay tuned for the next leaderboard to discover which top beauty brands are activating their share of voice in the Chinese market.
Find out which strategies drove success in the highly competitive Chinese market this March here.
Keep informed with the latest trends, reports, and case studies from the world of influencer marketing.
Brands use both paid influencers and unpaid advocates to drive awareness and engagement. While influencers are compensated for their endorsements, true brand advocates promote products out of genuine enthusiasm, making their support more trusted and impactful. Striking the right balance between paid and organic advocacy is key, and tools like WeArisma help brands identify, measure, and optimize both. Understanding how to develop and engage these advocates—whether unpaid champions or strategic partners—can provide a significant advantage.
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