Wearisma CEO Jenny Tsai’s webinar unveils how to shift from audience to community. Discover how to find the right consumer advocates, why a strong advocacy strategy is crucial, and actionable steps for success. Highlights include leveraging community relationships and real-world examples like Ann Summers. For quick insights, explore Jenny’s Q&A snippets.
Published On: October 12, 2021
To celebrate the launch of our new brand advocacy report, Wearisma’s CEO and Founder Jenny Tsai hosted an interactive webinar, teaching you how to say ‘goodbye audience’ and ‘hello community.’
Watch to discover:
Don’t have time to watch the full video? Check out the short snippets or read our favourite bits from Jenny’s Q&A below.
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Discover the power and results of building a winning brand advocacy strategy and why now, it’s more important than ever to do so. In addition, find out how failing to embrace brand advocacy puts your brand at risk.
Here we explain the difference between influencers and consumer advocates and why brands are missing a trick by failing to include everyday consumers into their wider marketing efforts.
Discover the importance of consumer-brand relationships and how building that relationship leads to success.
In this video, we share an example from one of our clients who hold a strong brand advocacy strategy. Discover how Wearisma’s monitoring solutions helped #AnnSummers achieve an ER 40% higher than the industry average.
Understand why brand advocacy is protecting your bottom line and keeping the costs down whilst still driving success.
I’d recommend Wearisma to anyone who is not only looking for a way to manage your community online, but to also discover which advocates your customers are engaged with whilst having the data and insights from Wearisma to see who works well and who doesn’t.”
— lucy sellers, brand manager, ann summers
Brand advocacy is still relatively new within the Influencer Marketing space and so there are brands who are not sure where to start. I think identification is the biggest barrier and detecting the right advocates who are in line with your brand values. It’s important for brands to use solutions like Wearisma’s so it can give them a head start.”
Similarly to what Lucy Sellers, Brand Manager at Ann Summers has mentioned about partnering with the right advocates for your brand is important. Once you’ve identified those advocates, the next step is then understanding what to do next – whether that’s a tiered gifting strategy and building that strong and long-term relationship with them afterwards, all in an effective and efficient way.”
With communities on social media, a rise in the number of people advocating for various things and new platforms constantly emerging, it’s clear that not only is influencer marketing here to stay but brand advocacy is an aspect brands need to make sure they’re not missing. It’s important to not forget about the groups who are equally important as the traditional celebrity influencer.”
Keep informed with the latest trends, reports, and case studies from the world of influencer marketing.
Both influencer marketing and traditional advertising can achieve broad reach and foster trust—yet they do so with different strengths and challenges. Influencer marketing builds trust through personal, authentic endorsements that resonate with targeted audiences, often leading to higher engagement and a sense of community. Traditional advertising, on the other hand, leverages the credibility of established platforms and can quickly raise brand awareness across a wide audience.
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Discover how WeArisma can help you harness the power in influence, grow your brand’s presence, and achieve measurable success.
WeArisma is a specialist in precision earned media and influencer marketing trusted by leading brands and agencies globally. We leverage cutting-edge AI and unparalleled global data and insights to predict creative strategies that drive brand influence, grow communities, and optimize business results—removing guesswork, reducing risk, and ultimately driving real business growth.
