In 2018, Gucci led luxury brand mentions in the US, followed by Louis Vuitton and Calvin Klein, with their success driven by millennial-focused content, accessible product offerings, and long-term influencer campaigns.
Published On: December 12, 2018
It’s nearly the end of the year; a reflective time, where we take stock of everything we’ve accomplished thus far. Here at Wearisma, we’ve utilised intelligent data to provide a complete list of the top brands in Beauty, Fashion and Luxury who have conquered Influencer Marketing in four countries (US, UK, Japan and France) in 2018. In this post we’ve revealed the most popular Luxury brands in the US. By combining this data with in-depth analysis, we’ve been able to reveal their successful strategies and give insights into the techniques that you should be using in 2019 and beyond!
As highlighted in Wearisma’s and Walpole’s ‘The State of British Luxury Influence’ white paper, Gucci was the top mentioned luxury brand in 2018 in US, UK and Japan. This positioning could be attributed to Gucci’s focus on creating content to appeal the ‘switched-on’-millennial-american-consumer, in recognition that young consumers make up over 60% of their client base.
In the US, Louis Vuitton is the fourth most mentioned brand and comes in at fifth place in the UK and France. Like Gucci, an exploration of Louis Vuitton’s instagram page reveals their strategy of promoting ‘traffic building’ entry-level products. Alongside its garments, followers are also delighted with content featuring shoes, handbags, jewellery, umbrellas and even candles. Such a wide variety creates a new level of accessibility to the aspirational consumer.
The only US founded brand to enter the top ten for most mentions by USA audiences is Calvin Klein, who comes in at number 9. Calvin Klein is no stranger to influencer marketing, having seen success with their #MyCalvins campaign which started in 2014. The prevalence of this campaign three years later in 2018 proves that social media campaigns are not seasonal. The campaigns extensive history has clearly interested audiences who enjoy continuity in brand messaging.
Keep informed with the latest trends, reports, and case studies from the world of influencer marketing.
Ever wondered how top influencers turn their social media presence into a thriving business? The secret lies in something that might surprise you: data. Behind the perfectly curated posts and engaging stories, successful influencers are quietly mastering the art of campaign tracking – the very thing that separates casual content creators from professional digital marketers.
Inside, we’ll explore how leading influencers use performance metrics to secure bigger brand deals and prove their value through strategic campaign tracking. Whether you’re a content creator or brand, these insights reveal the true drivers behind today’s most successful influencer partnerships.
WeArisma’s Luxury 2025 State of Influence Interactive Report – Your Essential Guide to Luxury Brand Success in the Digital Age.
Times have changed, and so have consumer preferences, leading to a departure from what good looks like. To evaluate earned media partnership efficacy this new era requires a new way of thinking about success.
Influential voices have delivered outstanding Ripple Impact for the world’s top-performing luxury brands, collectively reaching and engaging far more consumers than brand owned social media channels. They:
Reached 9X more consumers, generated 8X higher EMV, produced 66X more content, and drove 8X greater Engagement
This interactive report lets you explore key performance metrics, compare data across countries, and discover which luxury brands lead the rankings.
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WeArisma combines the power of AI, influencer marketing and social listening to deliver smarter, scalable strategies with real impact.
