Chanel led the luxury brand mentions in France in 2018, followed by Dior and Gucci, with their success attributed to influencer collaborations that created aspirational, artistic, and engaging content.
Published On: December 12, 2018
It’s nearly the end of the year; a reflective time, where we take stock of everything we’ve accomplished thus far. Here at Wearisma, we’ve utilised intelligent data to provide a complete list of the top brands in Beauty, Fashion and Luxury who have conquered Influencer Marketing in four countries (US, UK, Japan and France) in 2018. In this post we’ve revealed the most popular Luxury brands in France. By combining this data with in-depth analysis, we’ve been able to reveal their successful strategies and give insights into the techniques that you should be using in 2019 and beyond!
Whilst Gucci is the most mentioned luxury brand in UK, US and Japan. Parisian luxury brand Chanel received the most mentions in France in 2018. It can be argued that Chanel achieved this popularity by working with influencers that produce highly curated content that portrays an aspirational lifestyle ‘one that is overtly editorial and arty in nature’.
Taking the number two spot is Dior. Dior’s work with 100 mega influencers this year for the relaunch of the #DiorSaddle bag creating a spike in the brand’s online popularity, reminding old clientele of the It bag and introducing it to Millenials and Gen Z followers. It is possible that Gucci’s thirds place position is down to the brands collaboration with modern artists (one of Wearisma’s key personas to watch for 2019) to create a host of modern, authentic and subsequently engaging content.
Keep informed with the latest trends, reports, and case studies from the world of influencer marketing.
Ever wondered how top influencers turn their social media presence into a thriving business? The secret lies in something that might surprise you: data. Behind the perfectly curated posts and engaging stories, successful influencers are quietly mastering the art of campaign tracking – the very thing that separates casual content creators from professional digital marketers.
Inside, we’ll explore how leading influencers use performance metrics to secure bigger brand deals and prove their value through strategic campaign tracking. Whether you’re a content creator or brand, these insights reveal the true drivers behind today’s most successful influencer partnerships.
WeArisma’s Luxury 2025 State of Influence Interactive Report – Your Essential Guide to Luxury Brand Success in the Digital Age.
Times have changed, and so have consumer preferences, leading to a departure from what good looks like. To evaluate earned media partnership efficacy this new era requires a new way of thinking about success.
Influential voices have delivered outstanding Ripple Impact for the world’s top-performing luxury brands, collectively reaching and engaging far more consumers than brand owned social media channels. They:
Reached 5X more consumers, generated 4X higher EMV, produced 33X more content, and drove 4.5X greater Engagement
This interactive report lets you explore key performance metrics, compare data across countries, and discover which luxury brands lead the rankings.
Stay up to date with the latest industry trends and topics
Discover how WeArisma can help you harness the power in influence, grow your brand’s presence, and achieve measurable success.
WeArisma combines the power of AI, influencer marketing and social listening to deliver smarter, scalable strategies with real impact.
