In 2018, Gucci and Dior led Japan’s luxury market, with Gucci topping the list through Japanese-specific content, such as their ‘Made in Japan’ bag in collaboration with Rei Kawakubo, and Dior ranking third by focusing on their #DiorPreFall menswear show in Tokyo.
Published On: December 12, 2018
It’s nearly the end of the year; a reflective time, where we take stock of everything we’ve accomplished thus far. Here at Wearisma, we’ve utilised intelligent data to provide a complete list of the top brands in Beauty, Fashion and Luxury who have conquered Influencer Marketing in four countries (US, UK, Japan and France) in 2018. In this post we’ve revealed the most popular Luxury brands in Japan. By combining this data with in-depth analysis, we’ve been able to reveal their successful strategies and give insights into the techniques that you should be using in 2019 and beyond!
In 2018, Gucci was the most mentioned luxury brand in Japan. Gucci’s success in this region can be attributed to their creation of Japanese specific content. For example, this year in Japan, the brand’s debut of the ‘Made in Japan’ shopper bag in collaboration with Japanese designer Rei Kawakubo (of Comme des Garçons). The brands adoption of the Japanese aesthetic was sure to delight Japanese audiences.
In a similar fashion, Dior; who achieved the third highest number of mentions this year in Japan, produce a high level of content surrounding their SS19 #DiorPreFall menswear show in Tokyo.
Keep informed with the latest trends, reports, and case studies from the world of influencer marketing.
Brands use both paid influencers and unpaid advocates to drive awareness and engagement. While influencers are compensated for their endorsements, true brand advocates promote products out of genuine enthusiasm, making their support more trusted and impactful. Striking the right balance between paid and organic advocacy is key, and tools like WeArisma help brands identify, measure, and optimize both. Understanding how to develop and engage these advocates—whether unpaid champions or strategic partners—can provide a significant advantage.
Stay up to date with the latest industry trends and topics
Discover how WeArisma can help you harness the power in influence, grow your brand’s presence, and achieve measurable success.
WeArisma combines the power of AI, influencer marketing and social listening to deliver smarter, scalable strategies with real impact.
