On Women’s Equality Day, we highlight female influencers who are providing valuable financial advice and engaging their audiences, addressing the need for more accessible financial guidance for women.
Published On: August 24, 2021
August 26th is Women’s Equality Day in the US, commemorating the signing into law of the Women’s Suffrage Amendment in 1920, making a turning point in the history of the struggle for equal treatment of women and their rights. In 2021, Women’s equality has grown to mean much more than just sharing the right to vote and yet, women still only make $0.82 for every dollar a man makes.
When exploring the topic of financial wellbeing for women Prof Roslyn Russel states “There’s actually not enough financial advice available that’s affordable and fun and just for the average young person, let alone an average woman,” she says. “It is just not available. You can either get a financial counsellor or you can spend hundreds of dollars to get a financial adviser. There’s nothing in between.”
To celebrate Women’s Equality Day, the Wearisma Team have wanted to share the female influencers within the industry who we follow on social media and who are engaging with their audiences to provide advice on how to be more financially savvy.
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Queenie Tan uses Instagram to share intelligent insights and stats on ways to work smart with money. She gains consistent engagement from her audience of those aspiring to improve their financial lifestyle, gaining an average Engagement Rate of 4% across all posts, which is double the average ER #finance influencers received in Q1 2021.
Bola Sol’s educational content on financial literacy continues to grab the attention of a young female audience. With now 15K followers on Instagram, her followers maintain gradual growth month on month, gaining 3K on Instagram since February alone – proving the interest in her creative communication on social media.
Aleks targets a strong community of those interested in financial improvement and investing through including specific hashtags on her Instagram posts. Examples include #feministfinance, contributing to generating a £400 average media value per post and a total Media Value of £10K, an impressive 10% of the total #finance influencers.
Financial advisor Victoria Devine uses her two Instagram platforms as a way to share her balance between educational and lifestyle content. She gains an overall average of 58K Media Value and 35K Engagements in Q1 2021 across all platforms, suggesting an insight into personal life on social media is a successful way for influencers to gain attraction from their audiences.
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Times have changed, and so have consumer preferences, leading to a departure from what good looks like. To evaluate earned media partnership efficacy this new era requires a new way of thinking about success.
Influential voices have delivered outstanding Ripple Impact for the world’s top-performing luxury brands, collectively reaching and engaging far more consumers than brand owned social media channels. They:
Reached 5X more consumers, generated 4X higher EMV, produced 33X more content, and drove 4.5X greater Engagement
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